Language -animated cartoon image, consists, artist's name and name of album. Includes parental advisory as his music contains strong verbal language and a notice of copyright, of the album cover.
Ideology - graduation, the main image represents this, as it shows graduation hats getting thrown up into the air. As its what all graduates do on the day of graduation. The ideology is, "the party non-stop starts right now".
Institution - Kanye West, signed to Roc-A-Fella records. Today operates as a subsidiary of Universal Music Group, and is distributed by The Island Def Jam Music Group.
Audience - fans of Kanye West, R&B, Rap, alternative and synth-pop lovers
Representation - main image icon - bear, represents that artist, Kanye West
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