To make my digipak realistic and professional, I have been looking at some existing digipaks for the conventions that are included in digipaks, for example, the main image, band name, track lists. All majority of digipaks are created for special or limited edition disks and DVDs of gigs/concerts. A digipak included a CD and a DVD.
All digipak includes the following information:
- Visual image/key to the production
- Band/artist name - allow audience to identify band/artist
- Album title - on main cover and along the spine
- Track list/What's on the DVD
- Basic background information of the band/artist
- (occasions reviews from companies e.g. NME, News Of The World etc...)
Front Panel - Main image, usually of the artist/band or something that iconic/symbolic of them. Name of artist and album (in big font, to catch audiences' attention).
Spine(s) - Names of artist/band and album, institution.
Back Panel - Usually track list, and printed on in contrasting colours so its readable.
Fold in Panel - Often a image of artist/band, however if its a long fold out, the fold in panel would be a continued from the Front and Back Panel.
Inside Panels - CD, maybe even a booklet. Often images of artist/band or something symbolic/iconic printed inside, behind the discs. There may also be information about the album and quotes by the artist/band written inside the digipak.
Colour Scheme - Usually reflects the mood of album or the genre of the tracks/songs on the disc.
Codes and Conventions of a Magazine Advertisements
To make my Magazine Advertisement realistic and professional, I have been looking at existing Magazine Advertisements for the conventions that are included in magazine advertisement for a new albums/digipaks. Conventions such as the main image, artist/band name and album name.
All allbum/digipak magazine advertisement includes the the following information:
- Visual image/key to the production
- Band/artist name - allow audience to identify band/artist
- Date of release of album/digipak availability
- A name of company/retail - where the album/digipak is available to purchase
The music video must link with the digipak and magazine advertisement, making it distinctive and easily recognisable for our audience.
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