Friday 17 December 2010
Development of music video updates 1
~Video Sample
Thursday 16 December 2010
Codes and Conventions of digipaks and magazine adverts
Codes and Conventions for digipaks
To make my digipak realistic and professional, I have been looking at some existing digipaks for the conventions that are included in digipaks, for example, the main image, band name, track lists. All majority of digipaks are created for special or limited edition disks and DVDs of gigs/concerts. A digipak included a CD and a DVD.
All digipak includes the following information:
- Visual image/key to the production
- Band/artist name - allow audience to identify band/artist
- Album title - on main cover and along the spine
- Track list/What's on the DVD
- Basic background information of the band/artist
- (occasions reviews from companies e.g. NME, News Of The World etc...)
Front Panel - Main image, usually of the artist/band or something that iconic/symbolic of them. Name of artist and album (in big font, to catch audiences' attention).
Spine(s) - Names of artist/band and album, institution.
Back Panel - Usually track list, and printed on in contrasting colours so its readable.
Fold in Panel - Often a image of artist/band, however if its a long fold out, the fold in panel would be a continued from the Front and Back Panel.
Inside Panels - CD, maybe even a booklet. Often images of artist/band or something symbolic/iconic printed inside, behind the discs. There may also be information about the album and quotes by the artist/band written inside the digipak.
Colour Scheme - Usually reflects the mood of album or the genre of the tracks/songs on the disc.
Codes and Conventions of a Magazine Advertisements
To make my Magazine Advertisement realistic and professional, I have been looking at existing Magazine Advertisements for the conventions that are included in magazine advertisement for a new albums/digipaks. Conventions such as the main image, artist/band name and album name.
All allbum/digipak magazine advertisement includes the the following information:
- Visual image/key to the production
- Band/artist name - allow audience to identify band/artist
- Date of release of album/digipak availability
- A name of company/retail - where the album/digipak is available to purchase
The music video must link with the digipak and magazine advertisement, making it distinctive and easily recognisable for our audience.
Tuesday 14 December 2010
Influences - magazine advert
Here are some influences from other magazine advertisment, what I want my digipak to look like..
Monday 13 December 2010
Influences - digipak
Here are some influences from other album/digipak covers, what I want my digipak to look like..
Album cover analysis 3
Language -
Ideology -
Institution - Kanye West, signed to Roc-A-Fella records. Today operates as a subsidiary of Universal Music Group, and is distributed by The Island Def Jam Music Group.
Audience - fans of Kanye West, R&B, Rap, alternative and synth-pop lovers
Representation -
Album cover analysis 2
Language - main image - the artist herself, illustrated, highlighted main features of the face. Consists artist's name and name of album
Ideology - Celebration, released in 2009, the album is the closing release under her contract with Warner Bros. Record, her record company since 1982
Institution - Madonna originally signed to Sire that's under Warner Bros, now signed to Live Nation. - "In October 2007, Live Nation announced a new contract with pop singer Madonna throughout the next decade after her leaving Warner Music and Warner Bros. She will be the founding recording artist for the new music division Live Nation Artists, formerly Artist Nation. In July 2008, Shakira signed a contract with Live Nation. The singer would have to fulfill two more albums and a greatest hits album under her old contract with Sony BMG, but all touring and other aspects of the singers musical career would be in effect with the Live Nation contract." - http://en.wikipedia.org/wiki/Live_Nation#Live_Nation_International_Music_and_Live_Nation_Artists
Audience - fans of Madonna, pop, rock and dance music
Representation - this album cover represents the influences of, Marilyn Monroe have been been cited as a pop and cultural icon as well as eminent American Sex symbol, similar to what Madonna represents to her audiences.
Album cover analysis 1
Language -animated cartoon image, consists, artist's name and name of album. Includes parental advisory as his music contains strong verbal language and a notice of copyright, of the album cover.
Ideology - graduation, the main image represents this, as it shows graduation hats getting thrown up into the air. As its what all graduates do on the day of graduation. The ideology is, "the party non-stop starts right now".
Institution - Kanye West, signed to Roc-A-Fella records. Today operates as a subsidiary of Universal Music Group, and is distributed by The Island Def Jam Music Group.
Audience - fans of Kanye West, R&B, Rap, alternative and synth-pop lovers
Representation - main image icon - bear, represents that artist, Kanye West
Monday 6 December 2010
Music Magazine
- NME
- UNCUT
- THE WIRE
- MOJO
- RWD
- Q
- KERRANG!
Chosen magazine advertisment for our frictional character would either be in KERRANG, MOJO or NME this is because our target audience is similar to the magazine's target audience. Placing an advertsiment in a similar target audience magazine is esstential. For example our artist fits in a indie, alternative rock genre. We wouldn't request a page of advertisment in RWD which their genre of music chosen is Hip-hop, R&B, House, Dubstep and pop. As the audience of RWD would not be interested in indie and alternative rock. Therefore it would be a waste of money to do so.
My choosen magazine is NME. As shown below is the cost for a whole page's worth of advert in NME magazine printed in colour. This gives a realist idea of how much it will be costing.
Cost -Full Colour - Run of Paper - Whole Page - £6,920
Colour Special Positions - 1st RH - £7,910
Total - £14,830 - The advert for the chosen magazine will be printed colour and will be taking up a page's worth of advertisement.
Page Type - 280x222mm - This is the measurement of the page for the magazine advertisement.
Page Trim - 300x242mm - This is the the measurement for the border size which will be folded over the page.
Page Bleed - 306x248mm
Full Page - £ 4,635
Full Page - 283 mm X 225 mm
File Type - PDF - Photoshop File - I am going to create my advert on photoshop, using the same software as the company to creating the advertisement.
Updates
In the past week 1st December -5th December, due to heavy snow we have delayed our schedule as the college was closed, buses not operating, unable to go out, therefore we were unable to do any further editing and filming as we needed to film the exterior.
As the snow now have stop but now still waiting for the snow/ice to melt away, till we can film the exterior shots.
As the snow now have stop but now still waiting for the snow/ice to melt away, till we can film the exterior shots.
Monday 29 November 2010
Pre-Production
For our music video and two ancillary texts we will be making up a frictional character as our artist, in order not to copyrighting the original artist.
We will come up with a Name and Logo/Icon.
We will come up with a Name and Logo/Icon.
Target Audience
Music Video Brandon Flowers
My audience is aimed at:
My audience is aimed at:
- 16 - 26 years old - Young Adults
- Indie music lovers
- Both Genders
- Fans of The Killers and Brandon Flowers
- Group E - Social group
- Psycho graphics - Explorer
A
higher managerial, administrative or professional
Company director
B
intermediate managerial, administrative or professional
Middle manager
C1
supervisory, clerical, junior administrative or professional
Bank clerk
C2
skilled manual workers
Plumber
D
semi- and unskilled manual workers
Labourer
E
state pensioners with no other income, widows, casual and lowest grade earners
Unemployed
Resigned
Rigid, strict, authoritarian and chauvinist values, oriented to the past and to Resigned roles. Brand choice stresses safety, familiarity and economy. (Older)
Struggler
Alienated, Struggler, disorganised - with few resources apart from physical/mechanical skills (eg car repair). Heavy consumers of alcohol, junk food and lotteries, also trainers. Brand choice involves impact and sensation.
Mainstreamer
Domestic, conformist, conventional, sentimental, passive, habitual. Part of the mass, favouring big and well-known value for money 'family' brands. Almost invariably the largest 4Cs group.
Aspirer
Materialistic, acquisitive, affiliative, oriented to extrinsics ... image, appearance, charisma, persona and fashion. Attractive packaging more important than quality of contents. (Younger, clerical/sales type occupation)
Succeeder
Strong goal orientation, confidence, work ethic, organisation ... support status quo, stability. Brand choice based on reward, prestige - the very best . Also attracted to 'caring' and protective brands ... stress relief. (Top management)
Explorer
Energy - autonomy, experience, challenge, new frontiers. Brand choice highlights difference, sensation, adventure, indulgence and instant effect - the first to try new brands. (Younger - student)
Reformer
Freedom from restriction, personal growth, social awareness, value for time, independent judgement, tolerance of complexity, anti-materialistic but intolerant of bad taste. Curious and enquiring, support growth of new product categories. Select brands for intrinsic quality, favouring natural simplicity, small is beautiful.(Higher education)
Thursday 18 November 2010
Tuesday 16 November 2010
Genre Conventions
The genre for our music video is indie. Indie music (from independent) is of any number of genre, scenes, subcultures and stylistic and cultural attributes, characterised by (real or perceived) independence from commercial pop music and mainstream culture and an autonomous, do-it-yourself (DIY) approach.
The term "indie" is often used to mean a sound that a musician presents, but when interpreted more literally, it is the way that sound is presented or made. "Indie" often refers to an artist or band that is not part of the mainstream culture and/or making music outside its influence. Though the sound of these bands may differ greatly, the "indie" definition comes from the do-it-yourself attitude and ability to work outside large corporations.
The conventions of a music video vary depending on genre of music. However, some general conventions are: The artist is shown performing, the lyrics of the song influence what is shown in the video, the pace of editing fits the pace of the music, and the codes of dress reflect the mood of the song.
For music video conventions in Indie; the video tends to be black and white, but not always. The artist/band is shown throughout the video and the use of extreme close up and long shots are used very often throughout.
The artist/band of indie music stereotypically they have a long sweep hair, they wear tones and not colour, wear skinny jeans, shirts, t-shirts and plain black or grey zip up hoody. Indie style is anything you like, as Indie is independent.
Indie music are often bands and artist, are mainly aimed at students, the social class hierarchy of E. The age range of 16 – 26. Their music have a nice beat to it, the band members often consist a drummer, guitarist, bass and a lead singer.
There are several subcategories indie music is often grouped broadly into. Indie rock and indie pop are the most common ones. The difference between these is difficult to pick up from the instrumentation or sound, as both genres include distorted guitar-based music based on pop-song conventions. If anything, the key distinction comes not from instrumentation or structure but from how strictly they follow cultural constructions of rockist "authenticity". There is also indie dance, which comes from a fusion of indie pop and electronic/dance music. Crossover between electronica (mostly glitch) resulted in so-called indietronic, electronic indie or indie electronic, for example some artists on the German Morr Music label, or The Postal Service. Another type is Post Rock, which includes bands like Explosions in the Sky, Mogwai, Godspeed You! Black Emperor, or Sigur Rós. The idea behind Post Rock is that there are very few (if any) lyrics, yet the songs are long (sometimes upwards of 20 minutes), and the point of the songs are to paint an emotional landscape with just music and no words. Further expanding the original meaning of the term, when used in the independent sense, Blog-Rock has come to encapsulate the wave of upcoming artists in the mid-2000s.
In the United Kingdom during the 1950s and 1960s, the major record companies had so much power that independent labels struggled to become established. Several British producers and artists launched independent labels as outlets for their work and artists they liked, but the majority failed as commercial ventures or were swallowed up by the majors.
Indie pop is a genre of alternative rock music that originated in the United Kingdom in the mid 1980s, with its roots in the Scottish post-punk bands on the Postcar Records label in the early '80s, such as Orange Juice, Josef K and Aztec Camera, and the dominant UK independent band of the mid eighties, The Smiths While the term 'indie' had been used for some time to describe artists on independent labels (and the labels themselves).
In the mid to late 80s, indie pop was criticized for its tweeness and underachievement.
The birth of indie pop can be traced back to the post-punk explosion in small photocopied fanzines, and small shop-based record labels, for example, Glasgow's Postcard Records and London's Rough Trade Records.
In 2004 the UK focused Rough Trade Shops compilation Indiepop Vol 1 effectively documented the history of the sound acknowledging that it pre- and post-dated 1986.
In the mid-2000s, Sweden became a major exporter of indie pop with the such as Labrador Records and the success of indie pop artists from that country.
http://www.neardistance.co.uk/
http://en.wikipedia.org/wiki/Independent_music
http://en.wikipedia.org/wiki/Indie_pop
The term "indie" is often used to mean a sound that a musician presents, but when interpreted more literally, it is the way that sound is presented or made. "Indie" often refers to an artist or band that is not part of the mainstream culture and/or making music outside its influence. Though the sound of these bands may differ greatly, the "indie" definition comes from the do-it-yourself attitude and ability to work outside large corporations.
The conventions of a music video vary depending on genre of music. However, some general conventions are: The artist is shown performing, the lyrics of the song influence what is shown in the video, the pace of editing fits the pace of the music, and the codes of dress reflect the mood of the song.
For music video conventions in Indie; the video tends to be black and white, but not always. The artist/band is shown throughout the video and the use of extreme close up and long shots are used very often throughout.
The artist/band of indie music stereotypically they have a long sweep hair, they wear tones and not colour, wear skinny jeans, shirts, t-shirts and plain black or grey zip up hoody. Indie style is anything you like, as Indie is independent.
Indie music are often bands and artist, are mainly aimed at students, the social class hierarchy of E. The age range of 16 – 26. Their music have a nice beat to it, the band members often consist a drummer, guitarist, bass and a lead singer.
There are several subcategories indie music is often grouped broadly into. Indie rock and indie pop are the most common ones. The difference between these is difficult to pick up from the instrumentation or sound, as both genres include distorted guitar-based music based on pop-song conventions. If anything, the key distinction comes not from instrumentation or structure but from how strictly they follow cultural constructions of rockist "authenticity". There is also indie dance, which comes from a fusion of indie pop and electronic/dance music. Crossover between electronica (mostly glitch) resulted in so-called indietronic, electronic indie or indie electronic, for example some artists on the German Morr Music label, or The Postal Service. Another type is Post Rock, which includes bands like Explosions in the Sky, Mogwai, Godspeed You! Black Emperor, or Sigur Rós. The idea behind Post Rock is that there are very few (if any) lyrics, yet the songs are long (sometimes upwards of 20 minutes), and the point of the songs are to paint an emotional landscape with just music and no words. Further expanding the original meaning of the term, when used in the independent sense, Blog-Rock has come to encapsulate the wave of upcoming artists in the mid-2000s.
In the United Kingdom during the 1950s and 1960s, the major record companies had so much power that independent labels struggled to become established. Several British producers and artists launched independent labels as outlets for their work and artists they liked, but the majority failed as commercial ventures or were swallowed up by the majors.
Indie pop is a genre of alternative rock music that originated in the United Kingdom in the mid 1980s, with its roots in the Scottish post-punk bands on the Postcar Records label in the early '80s, such as Orange Juice, Josef K and Aztec Camera, and the dominant UK independent band of the mid eighties, The Smiths While the term 'indie' had been used for some time to describe artists on independent labels (and the labels themselves).
In the mid to late 80s, indie pop was criticized for its tweeness and underachievement.
The birth of indie pop can be traced back to the post-punk explosion in small photocopied fanzines, and small shop-based record labels, for example, Glasgow's Postcard Records and London's Rough Trade Records.
In 2004 the UK focused Rough Trade Shops compilation Indiepop Vol 1 effectively documented the history of the sound acknowledging that it pre- and post-dated 1986.
In the mid-2000s, Sweden became a major exporter of indie pop with the such as Labrador Records and the success of indie pop artists from that country.
http://www.neardistance.co.uk/
http://en.wikipedia.org/wiki/Independent_music
http://en.wikipedia.org/wiki/Indie_pop
Monday 15 November 2010
List of props, cast, costumes and locations
Props:
A Chalice.
Rosemary Beads.
Cross.
Wedding Ring.
Calendar.
Candle/Lighter.
Cast:
Andrew/Main
Group of friends or parents as other cast.
Costume:
Main Character:-
Long black jacket.
White shirt.
Black shoes.
Tie.Braces.
Other actors:-
White and black clothings.
Locations:
St Mary The Virgin Church Cottingham & surrounding area.
Spring Bank Cemetery
Chanterlands Avenue Cemetery
A HouseLong Road
A Chalice.
Rosemary Beads.
Cross.
Wedding Ring.
Calendar.
Candle/Lighter.
Cast:
Andrew/Main
Group of friends or parents as other cast.
Costume:
Main Character:-
Long black jacket.
White shirt.
Black shoes.
Tie.Braces.
Other actors:-
White and black clothings.
Locations:
St Mary The Virgin Church Cottingham & surrounding area.
Spring Bank Cemetery
Chanterlands Avenue Cemetery
A HouseLong Road
updates
A member of our team and dropped our of college.
Here are the following remaining members:
Here are the following remaining members:
- Sophie Li
- Sophie Carter
- Jared Costa
Friday 12 November 2010
Two Ancillary Text Research
- A cover for it's release as part of a digipack (CD/DVD package)
- A magazine advertisement for the digipsck (CD/DVD package)
Magazine Advert:
Two Ancillary Texts Research
- A cover for it's release as part of a digipack (CD/DVD package)
- A magazine advertisement for the digipsck (CD/DVD package)
Sunday 7 November 2010
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